Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.
If you are too shy to show your face on the screen, you should try using something like Google Search Stories to help you. This is a good way to show your users all of the pertinent information you need to without worrying about having to show everyone your face.
Try submitting your Youtubes to various Youtube websites. YouTube is very popular and should be used, but don't forget there are several Youtube hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add Youtubes to your own website, but don't go overboard since it can affect your page loading time.
A great way to make Youtubes fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on the Youtube are, the more likely viewers are to buy in to what's being said.
The content of your Youtube is king. If it's not fun to watch and providing great information, why would anyone watch it? You have to sit down and dedicate the bulk of your time to coming up with content which people actually wish to find and view so that your Youtube becomes popular.
A great way to make Youtubes fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on the Youtube are, the more likely viewers are to buy in to what's being said.
If you're working on an ambitious Youtube marketing piece, give others marketing youtube videos the opportunity to contribute. Try to use someone who the camera loves and is able to speak clearly. Don't shy away from using more than on person, if doing so will be to your benefit.
Youtubes need to be personal to catch the viewer's attention. Be fun, friendly, calm and confident and your watchers won't change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you're truly passionate about as that will come out in your demeanor.
Always display your website URL in your Youtube. Most Youtube-editing software packages include the option of placing a text box inside your Youtube. This is the perfect way to ensure that anyone who views your Youtube will know where to learn more, even if they end up seeing your Youtube on a site other than your own.
There is almost no limit to the success and results Youtube marketing has the capacity to produce. However, if you are lacking sufficient knowledge of the topic, it really does pay to spend some time brushing up on the fundamentals. Use the tips found above as you navigate this new, exciting path.